*Number of ads displayed per home are an average across the number of homes on your list that we match to an IP Address.

How it works?

Frequently asked questions

1

What Does HomePoint Do?

HomePoint uses a patented series of technologies that allow our clients to precisely target their customers and potential customers online using banner, display and video advertising.

2

Where do my ads appear?

HomePoint has access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. This is about 90% of the available daily ad inventory on the Internet. Popular sites where HomePoint places ads include FoxNews, MSN, CNN, and Yahoo!

3

How is HomePoint different from Facebook or Google Ads?

HomePoint provides hyper targeted address list vs. wasted spend on undesired streets and zip codes. With HomePoint, you won’t have to deal with the inaccuracies of zip code targeting based on internet connection (customer lives in San Diego but IP address Internet connection shows they are in Atlanta). HomePoint gives you exposure across 1,000,000+ sites as opposed to just one social network.

4

What Ad Sizes Do I Need?

Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased. • 300x250 (pixels) • 728x90 (pixels) • 320x50 (pixels) • 160x600 (pixels) • 300x50 (pixels)

5

Can I Use HomePoint With My Direct Mail Campaign?

Yes, we have a large number of customers who incorporate IP Targeting in conjunction with direct mail campaigns. We find that the addition of IP Targeting greatly increases the effectiveness of direct mail.

6

Can HomePoint Place Ads On Specific Sites?

Sure, we have access to place ads on over 1,000,000 websites with over 50,000,000,000 ad impressions per day. We often find that aiming your message at particular sites can improve the results of your campaign based on the audience demographics of sites selected.

7

What File Formats Does HomePoint Accept For My Ads?

HomePoint places either banner or display ads. All creative sizes need to be less than 40 KB. JPG, GIF, and PNG files are all supported.

8

Can HomePoint Provide an Ad For Me?

Yes. HomePoint can either use your ads that you supply or we can create the ads that will appear on all devices (mobile phone, tablets, laptop and desktop computers).

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